AvePoint · London, United Kingdom
This is a live UK-based role at AvePoint, a UK Skilled Worker sponsor tracked by Sponsorly AI against the Home Office register. Posted 25 September 2026. Listed as open until 25 October 2026.
Customer Lifecycle Marketing Manager The position available is for a Lifecycle & Retention Marketing Manager who will be pivotal in devising and implementing strategies for the post-sale lifecycle . This role focuses on activating, engaging, retaining, and expanding the network of AvePoint customers. It is of utmost importance for enhancing customer value throughout their lifecycle, from onboarding to product education, retention, reactivation, and ultimately expansion. Key Responsibilities The responsibilities of the role include: Ownership and scaling of the B2B post-sale lifecycle strategy, guiding it through the stages of onboarding, activation, adoption, retention, and expansion. Experience in product-led growth lifecycle: Use product-usage, intent, and health signals to trigger personalised journeys that accelerate activation, deepen adoption, identify product-qualified expansion opportunities, and improve retention. Designing lifecycle programs aimed at future growth, including automated onboarding processes and adoption campaigns triggered by customer actions. Utilizing customer engagement data to unearth attach opportunities and enhance lifecycle performance. Developing and refining customer communications across diverse channels such as email, in-app messaging with personalised interventions at scale Collaborating closely with the Customer Success and Product Marketing to facilitate post-sale, renewal nurturing, and reactivation efforts. Leading data-driven experimentation and optimization efforts through methods such as A/B testing to continuously refine lifecycle processes. Establishing lifecycle KPIs and routinely reporting on results to stakeholders, ensuring transparency and accountability in customer satisfaction metrics. Key Performance Indicators Success in this role is measured through specific customer and commercial outcomes: not engagement rates alone. This includes: Improved onboarding completion and activation rates, reducing time to first value. Higher adoption of priority features and repeat, habitual product usage. A product-led lifecycle that uses behavioural, product-usage, and customer-health signals to deliver timely, personalised interventions at scale. Earlier identification and conversion of product-qualified growth signals, supporting upsell, cross-sell, and revenue growth. Reduced churn and stronger retention, renewal, GRR, and NRR outcomes. Robust lifecycle segmentation and trigger-based journeys that scale across customer tiers, maturity stages, and account potential. Required Skills and Qualifications Candidates for this role should possess: A minimum of 5 years of experience in lifecycle, retention, Gainsight, focusing on B2B audiences . Familiarity with Gainsight is a plus Experience designing and scaling customer lifecycle programmes across multiple delivery models; including direct, partner-led, reseller, and managed-service routes to market, while maintaining a consistent digital…
Listing tracked by Sponsorly AI from AvePoint's own job posting. Apply directly with the employer — Sponsorly does not process applications.