Starling Bank · UK
This is a live UK-based role at Starling Bank, a UK Skilled Worker sponsor tracked by Sponsorly AI against the Home Office register. Posted 25 September 2026. Listed as open until 1 November 2026.
Starling is the UK’s first and leading digital bank on a mission to fix banking! We built a new kind of bank because we knew technology had the power to help people save, spend and manage their money in a new and transformative way. Read more about our story here. We’re a fully licensed UK bank with the culture and spirit of a fast-moving, disruptive tech company. We’re a bank, but better: fairer, easier to use and designed to demystify money for everyone. We employ more than 3,000 people across our London, Southampton, Cardiff and Manchester offices. Hybrid Working We have a Hybrid approach to working here at Starling - our preference is that you're located within a commutable distance of one of our offices so that we're able to interact and collaborate in person. We're asking that you attend the office a minimum of 10 days a month. We’re hiring a Head of Performance Marketing to scale customer growth, while continually making our acquisition smarter, more efficient and more effective. Key Responsibilities Own Starling’s performance marketing strategy across all paid channels, driving profitable customer growth across our personal and business banking products and propositions. Set and deliver the performance marketing strategy, balancing customer acquisition, volume, CAC, payback and long-term customer value. Own the allocation and optimisation of a significant media budget, flexing investment across channels, audiences, products and propositions based on performance and commercial opportunity. Lead the ongoing optimisation of paid search, paid social, programmatic, app marketing, affiliates, partnerships and other emerging performance channels, continually challenging where and how we invest. Build a culture of continuous testing and optimisation, developing a robust test-and-learn programme across audiences, creative, messaging, landing journeys, bidding, channels and media strategy. Drive improvements in CAC, conversion rates and payback periods, identifying opportunities to remove inefficiency and unlock incremental growth. Use data, attribution and experimentation to understand the true incremental contribution of each channel, moving to MMM measurement and challenging assumptions around performance. Partner closely with Web, CRM, Data, and Product Marketing teams to connect media activity with the full customer journey, from first interaction through to acquisition and activation. Develop a clear performance framework and set of KPIs that enables the business to understand what is working, why it is working and where we should invest next. Lead forecasting, budgeting and performance reporting, providing clear recommendations to senior stakeholders on where to increase, reduce or reallocate investment. Work closely with creative and brand teams to ensure performance marketing has a strong pipeline of high-quality, insight-led creative, with a structured approach to testing and learning. Identify and evaluate new channels, platforms, partn…
Listing tracked by Sponsorly AI from Starling Bank's own job posting. Apply directly with the employer — Sponsorly does not process applications.