Insurance Services - Lead Country Commercial Manager - UK

Tide · United Kingdom

This is a live UK-based role at Tide, a UK Skilled Worker sponsor tracked by Sponsorly AI against the Home Office register. Posted 18 September 2026. Listed as open until 8 November 2026.

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About this role

A BOUT TIDE At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting. Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love. Tide facts: Tide is available for UK, Indian, German and French SMEs Over 2 million members across UK and India Over $300 million raised in funding Over 2,800 Tideans globally Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026 We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg About the team The Insurance Services team are responsible for driving adoption and usage of key insurance products for Small Business Owners. This includes a range of insurance products including public liability, employer liability, professional indemnity, tools & materials and device cover – with ambitions to significantly expand this product suite. These are sold to members and wider UK SMEs across multiple channels, and feature in ATL acquisition comms. The team works closely with Product, Finance, Business Insights, CRM and Operations teams to translate member and commercial insights into appealing product enhancements, effective positioning, and strategies to drive About the role We’re looking for an exceptional Lead Country Commercial Manager to drive revenue growth from our existing Insurance products, to launch new products to market, and drive our external GTM (eg. ATL advertising with insurance products as the lead). You will sit at the heart of Tide’s commercial function, and be responsible for collaborating with cross-functional teams to understand product performance, uncover opportunities, and work across multiple areas to deliver. This will require a relentless focus on the numbers and our members, product prioritisation, and detailed planning to ensure revenue targets are hit and customer lifetime value is always increasing. In this role, you will be responsible for the strategy and implementation of core activities to drive sales and renewals of Insurance. This requires close partnership with marketing teams to ensure seamless delivery of ‘always on’ campaign activity. This role will also own the strategy and launch approach for new product launches, ensuring that all channels a…

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Listing tracked by Sponsorly AI from Tide's own job posting. Apply directly with the employer — Sponsorly does not process applications.