OpenTable · London, United Kingdom
This is a live UK-based role at OpenTable, a UK Skilled Worker sponsor tracked by Sponsorly AI against the Home Office register. Posted 6 October 2026. Listed as open until 5 November 2026.
Team: International Growth - International B2B Location: London, UK (Hybrid position, in office 2 days per week) With millions of diners, 70,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion. Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture. About the Job We are seeking a strategic, highly autonomous Marketing Manager, International B2B, who loves building scalable systems, navigating open-ended briefs, and driving expansion across international B2B dining and hospitality markets. In this role, you will lead the end-to-end content strategy, execution, and optimisation of growth hacking projects, prospecting initiatives, and customer engagement campaigns. By obsessing over iteration speed, multi-channel attribution, and AI-enabled workflows, you will connect lead tracking data across all channels to eliminate inefficiencies and accelerate acquisition velocity. Working from our London office in a hybrid capacity, you will collaborate teams and channel owners, brand marketers, and diverse global cultures to elevate team performance. Responsibilities Design, build, and scale high-impact growth hacking systems and marketing campaigns to accelerate B2B customer acquisition and expansion across international markets. Plan and produce B2B content campaigns e.g. research, case studies, gated assets, that speak to restaurant and hospitality decision-makers and convert into qualified pipeline, working with SEO teams where useful but owning the storytelling angle end to end. Own and optimise the end-to-end content strategy, email and website creation, and lead gen campaigns to maximise audience engagement and pipeline conversion. Deep understanding of full-funnel data, campaign tracking, and how all systems integrate with the sales CRM. Maintain robust end-to-end B2B lead tracking reporting and multi-channel attribution frameworks to accurately connect touchpoints across the entire buyer journey, including content-sourced leads. Leverage AI tools and predictive analytics to enhance audience segmentation, campaign personalisation, and operational efficiency across marketing workflows. Lead experimentation roadmaps, executing rapid A/B and multivariate tests to continually improve iteration speed, conversion rates, ROI, and customer lifetime value. Minimum Qualifications 8+ years of relevant experience in growth marketing, lifecycle marketing, or performance marketing within a B2B environment. Demonstrated ability to connect the dots o…
Listing tracked by Sponsorly AI from OpenTable's own job posting. Apply directly with the employer — Sponsorly does not process applications.