Allica Bank · London Office
This is a live UK-based role at Allica Bank, a UK Skilled Worker sponsor tracked by Sponsorly AI against the Home Office register. Posted 21 September 2026. Listed as open until 21 October 2026.
About Allica Bank Allica is the UK’s fastest growing company - and the fastest-growing financial technology (Fintech) firm ever. Our purpose is to help established SMEs, one of the last major underserved opportunities in Fintech. Established SMEs are the backbone of local communities - representing over a third of our economy - yet have been largely neglected both by traditional high street banks and modern fintech providers. Department Description Product Marketing sits within Allica's Growth function, based around talented, empowered and autonomous individuals who will be responsible for driving engagement, retention and growth from our existing customer base across a combination of channels to meet objectives set across the business. You will get the opportunity to work with different teams across the business including product squads, distribution, data and operations to deliver on Allica's mission of becoming the UK's most recommended business bank. Role Description We are seeking a Product Marketing Manager to lead how we increase value for our existing Business Rewards Account customers and for Allica - growing engagement, retention and revenue from the base we already have, with lending growth coming through those existing customers rather than new acquisition. This is a senior, generalist product marketing role, not a single-channel specialism. You'll set the strategy and priorities for how we grow engagement, retention and value across our existing customer base, translating customer behaviour and commercial goals into a clear plan - then working with the Senior Growth Executives and wider team to bring that plan to life. You'll be the person who decides what we focus on and why, not just how a given campaign is built. You'll work as a senior partner to the Product Marketing Lead, and alongside the two Senior Growth Executives, as well as Product, Data, Compliance, Operations and CRM teams, to plan and deliver in-life activity that is well-targeted and clearly tied to commercial value. Principal Accountabilities In-Life Marketing Strategy & Direction - Own the in-life strategy and roadmap, focused on extracting value from existing customers and driving cross-sell through activation, engagement and retention. - Prioritise where the team focuses effort, based upon commercial impact. - Set the standards and frameworks (testing, targeting, measurement) that the wider team works to. - Own day-to-day accountability for in-life performance across Business Rewards Account and Lending, escalating trade-offs to the Product Marketing Lead. Delivery & Execution - Build and run lifecycle campaigns yourself (email, in-app, direct mail and more), and guide and quality-check work from the teams Senior Executives. - Spot moments in the customer journey - milestones, drop-off points, underused features - where marketing can improve outcomes. - Review performance data and decide what to scale, pause or iterate, making changes yourself where needed. Prod…
Listing tracked by Sponsorly AI from Allica Bank's own job posting. Apply directly with the employer — Sponsorly does not process applications.