Senior Analytics Manager

WPP · London

This is a live UK-based role at WPP, a UK Skilled Worker sponsor tracked by Sponsorly AI against the Home Office register. Posted 24 September 2026. Listed as open until 31 October 2026.

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About this role

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. For more information, visit WPP.com. Why we're hiring: The WPP DTS Business Intelligence team is looking for an exceptional Senior Analytics Manager to lead two of the four working pillars within our 14-person (and growing) global BI function: Product & Engineering Intelligence and Sentiment & Value Intelligence . In this role, you will be the vital bridge connecting day-to-day tactical analytics with the broader WPP DTS Business Intelligence vision . You will partner directly with product leadership, engineering, UI/UX research, client, and market enablement teams to establish trusted telemetry, evaluate feature adoption, and measure the business value of our digital products. You will have line management responsibility for 2 analysts (split across the UK and US), serving as a dedicated mentor and technical guide to help them deliver their best work and grow their careers. Working closely with the VP of Business Intelligence, you will establish unified tracking standards, integrate qualitative sentiment with behavioural data, and ensure our reporting delivers the critical ‘so what’ that inspires executive action. This role is flexible hybrid. What you'll be doing: Connect Tactical Delivery with Strategic Vision: Bridge day-to-day analytics execution with the overarching BI roadmap, ensuring that project-level deliverables advance wider organisational priorities. Project & Operational Leadership: Lead and manage multiple projects across the team, ensuring delivery remains on track with our roadmap, challenges are resolved or escalated efficiently, tasks are delegated effectively, and high standards of data quality and output integrity are maintained. Lead Product & Engineering Intelligence: Partner with product leadership, engineers, designers, and enablement teams to establish and maintain unified tracking and measurement standards, oversee the build of intuitive self-serve adoption dashboards, and deliver strategic deep dives that steer product roadmaps—adapting measurement and intelligence to the changing product landscape as required. Drive Sentiment & Value Intelligence: Partner with our colleagues in the Research team to make sense of product us…

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